Top Instagram Influencers In Saudi Arabia
- nida grynow
- Dec 18, 2024
- 5 min read
As the Digital revolution sweeps across the Middle East, Saudi Arabia is leading the influencer marketing charge with its social media-savvy population. According to Communicate Online, 97% of consumers found and 81% purchased products on social media. The growing internet and mobile usage are eliminating communication obstacles and providing businesses with a new way to connect with customers.
The Saudi Arabian Government is also playing a key role in influencer marketing growth with its Vision 2030 initiative, which presents new reforms, subsidies and investments to attract foreign investors. Furthermore, with the introduction of the Expand application, the KSA government systemizes brand and influencer transactions, for compatible partnerships, easy negotiations, and result-based compensation. All these factors motivate different businesses to invest in influencer collaborations.
Saudi Arabia is home to fashion, tourism, beauty, technology, Fintech, and many other sprawling industries. Each of them is represented by creative social media influencers, who are the primary information source for the public. These content creators come from diverse nationalities and demography, due to Saudi Arabia's positive stance on inclusion. Moreover, top influencers in Saudi Arabia align their content with the nation's lifestyle and cultural identity that resonates with the people.
Moreover, they leverage Instagram to inspire and motivate their communities. They have credible backgrounds that make consumers trust their opinions before taking action. Brands are working with Saudi Arabia's best Instagram influencers due to their growing influence on consumer buying patterns. Brands have the option of wide coverage with macro influencers or targeting niche communities through the highly engaged micro-influencers in Saudi Arabia.
However, amidst influencer marketing’s profitability, time-saving and cost-effectiveness, Brands also works with the top influencer marketing agency in Saudi Arabia to evaluate campaign progress, form successful connections, follow legal framework, build credibility and ensure long-term success. An agency’s certified influencer network, technology superiority and experience bring faster results from reliable Influencers.
This article talks about influencers who are endorsed by the best influencer marketing agency in Saudi Arabia for their talent, work rate, ethics and brand compatibility.
Best Instagram Influencers In Riyadh, Saudi Arabia
Model Roz
Engagement Rate: 0.91%
Followers: 15.3M
About The Creator:
Model Roz is the first entry on our list of top Instagram Influencers in Saudi Arabia. As her nickname suggests, she is the first female model from Saudi Arabia. Roz walked the red carpet and runways of the Cannes Film Festival, New York Fashion Week, and Versace LA. The community is spread across Snapchat, TikTok, YouTube and Facebook.
Model Roz shares her fashion choices, model photoshoots, and collaborations on Instagram. She has modeled for top-notch brands. The famous Instagram influencer’s brand partner portfolio includes L'Oreal Paris, Versace, Bvlgari and Sugar Bear.
Lojain Omran
Engagement Rate: 0.67%
Followers: 11.7M
About The Creator:
Lojain Omran's journey from a Bahrain TV broadcaster to one of the most famous TV presenters and producers in Saudi Arabia is truly a Marvel to look at. She is a force of positive energy, inspiration, and empowerment. Lojain Omran maintains composure amidst the chaos of the show business.
Lojain Omran has been featured in Vogue and other fashion magazines. People draw towards her for her charming gaze and family-centric values. She has worked with Netflix, on the special Dubai Bling, which has two seasons.
Aseel
Engagement Rate: 0.89%
Followers: 6.7M
About The Creator:
Aseel is a popular actress from Saudi Arabia with fans worldwide. Her presence graces the floor of fashion shows and Film festivals globally. Aseel sets new fashion and beauty standards that millions follow. The Middle Eastern actress uploads her skincare, haircare makeup, and wardrobe arrangement tips on her Instagram profile.
Aseel has multiple photoshoots from designer brands like the one for the Diors s25 show. Furthermore, as one of the most popular Instagram Influencers in Saudi Arabia, Aseel gets many opportunities to feature alongside top celebrities, athletes, entrepreneurs, and politicians.
Taim Al Falasi
Engagement Rate: 0.98%
Followers: 4.7M
About The Creator:
Taim Al Falasi is a famous travel, food, and lifestyle vlogger in the Middle East. She is the winner of the Most Influential Young Leader Award.
Taim Al Falasi takes long travels to cities like Vienna, Istanbul, Abu Dhabi, and London where she explores local cuisines, fashion, and culture. She is part of many humanitarian organizations. Furthermore, the influencer creates music, radio shows, podcasts, vlogs, movies, etc, that draw crowds worldwide to her social media profiles. She has risen as one of the most influential Instagram influencers in Saudi Arabia with a presence on LinkedIn, discord, Instagram, YouTube, Tumblr, Twitter, Snapchat, and TikTok.
Hisham Baeshen
Engagement Rate: 0.83%
Followers: 4.8M
About The Creator:
Now we turn our attention to Hisham Baeshen, who is one of the most popular food bloggers and reviewers in Saudi Arabia. He has millions of followers across Instagram, YouTube, Facebook, TikTok and Twitter. Trending articles like Arab News, Saudi Gazette, Ranker, Destinations KSA, El Cinema etc regularly talk about the critic's insight. Furthermore, Hisham Baeshen gets frequent invites to food expositions and restaurant openings. He has worked with food brands like Rebun, Almarai, Alyoum and Aloula.
Yara Alnamlah
Engagement Rate: 1.87%
Followers: 1.5M
About The Creator:
Yara Alnamlah is one of the most followed Instagram influencers in Saudi Arabia. She is known for her unique fashion sense which brings Western and Asian styles together. Yara has partnered with brands like Fendi, Visit Saudi, Moon Glaze, Visit Red Sea, and Nujuma Reserve. Yara Alnamlah advocates plant-based, cruelty-free skincare and fashion on Instagram.
Yara Alnamlah is known for taking on new challenges. She is a strong-willed, versatile content creator who has transformed many lives with her advice. Yara Alnamlah has been featured on the covers of Bazaar and Vogue.
Fozaza
Engagement Rate: 0.79%
Followers: 1.2M
About The Creator:
Fozaza quickly gained a massive following on social media because of her fashion and lifestyle content. The Riyadh-based content creator has left a mark in different parts of the world. She uses her experiences to speak about women's health.
Fozaza has been featured in Milan Fashion Week. She has worked with brands like Chic le Frique, Yuzefi, Camila Coelho Collection, and Bottega Veneta.
Kali O’Neill
Engagement Rate: 4.39%
Followers: 1M
About The Creator:
Kali O'Neill is a fashion icon who has made multiple appearances on Vogue and Hia Magazine. She wears the badge of the first Black Saudi influencer with pride. Kali O'Neill presents a unique Fashion which is the blend of Saudi Arabia and African culture.
Kali O'Neill has founded multiple successful businesses. She motivates her followers to give their best efforts, pay attention to their surroundings, and focus on the end goal. Her brand partners include Samsung and Makeup Forever Middle East.
Fouz Al Fahad
Engagement Rate: 1.94%
Followers: 20.6K
About The Creator:
Fouz Al Fahad is a famous fashion and lifestyle influencer from Saudi Arabia. She predominantly focuses on the luxury industry and features outfits, footwear, and accessories from brands like Fendi, Dior, Gucci, Louis Vuitton, and Prada.
Hala Abdallah
Engagement Rate: 1.51%
Followers: 12K
About The Creator:
Hala Abdallah is on a path of self-discovery and inspiration. The content creator shares moments from her life on Instagram. She talks about her family through pictures and reels.
Hala Abdallah wants to make memories and she is always trying new things including fashion, food, and travel. Hala Abdallah has worked with Instagram Influencers from different countries. She is fun to work with. Hala Abdallah relates with her followers which has allowed her to generate impressive results for her brand partners, with creative storytelling.
Conclusion
Influencer marketing is booming in Saudi Arabia with the rise of social media users and various initiatives by authoritative bodies to boost economic growth. Consumers' growing dependency on influencers for decision-turning brands shifts attention toward influencer partnerships.
The influencers listed in this article have demonstrated incredible affinity within their respective industries. They utilize their creativity and subject matter expertise to amplify brands' reach on multiple social media platforms.
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