Influencer Marketing Agency- Myths & Misconceptions

Influencer Marketing Agency- Myths & Misconceptions

Influencer marketing can help your business reach a wider audience and generate credibility. The strategy has even the playing fields for brands of all sizes. However, going into a new campaign can take time and effort. If it's your first time, there will be a lot of conflicting thoughts in your mind that need to be addressed immediately. Of course, an influencer marketing agency can help you. But since you are here, allow us to address you.

For starters, you may think that influencer marketing is only reserved for the big players; and that you should only invest for a while. You may also believe that you don't need an influencer marketing agency. You can train an in-house team to handle Influencer recruitment and content creation. Yes, you can, but please hold on to that thought.

Then you have rules and regulations surrounding influencer marketing that you should know - to avoid legal and Brand image-damaging consequences.

Don't worry if this is a lot to take in. We will ease into each point as we progress through this blog. So please stay with us till the end.

Let's look at the Top Misconceptions about Influencer Marketing Agency

You get Better content in-house than from an Influencer Marketing Agency

While it's true that the content generated by Influencers can be different from what your Brand has been familiar with all this time. It is still a bad idea to impose your creativity over the Influencers - this can do more harm than good.

It would help if you looked at quantitative metrics over aesthetics. For instance, if Influencer's posts successfully generate engagement and sales, you don't need Investments in in-house resources to achieve high-quality creatives.

Your influencer-sponsored posts will embody your Brand's message perfectly with the help of an influencer marketing agency. The experts there will create guidelines that the Influencers will follow in their posts. As a result, you will have multiple creative assets that resonate with your Brand's voice. You can also re-purpose them for future campaigns.

Influencer Marketing is a Short-term Investment

Refrain from dismissing Influencers because they didn't get you sales the first time. The value of the partnership is realized in the long run. The right Influencer can bring creativity and exclusive audience insights to your Brand.

Influencers are loved by their followers. So Imagine if a photo featuring your Influencer flaunting your latest product went viral on social media. You could use the same picture for your product listing page.

Furthermore, Influencers help your business generate an atmosphere of trust and community with your potential customers. This means people will actively share your content, frequently revisit your product pages - even recommend your Brand to their peers.

Of course, you must remember Influencers' potential to incorporate your products/services into their everyday life. Thus, introducing new trends recreated by the masses results in more sales and reach.

A top Influencer marketing agency will help you find the most relevant Influencers for your campaign and develop a bond of friendship between you and the Influencers.

Influencer Marketing is ONLY for big Brands

Nope, even startups can benefit from a top influencer marketing agency and reliable Influencers from their niches.

Influencer marketing is targeting the right market segment with the right Influencers. The strategy is about more than which Influencer has the most following. You don't need celebrities or athletes to promote your products or services. Micro-influencers with a smaller following (but higher engagement rate) can achieve desired results. Plus, micro Influencers command a close-knit community - you benefit from a more personal and authentic connection with your target audience.

Want to know where you can find micro-influencers? Why not ask the best influencer marketing agency in India, Grynow? The growth experts maintain a vast network of opinion leaders they can tap into anytime.

Advertising Regulations do not apply to Influencer Marketing

Incorrect. Influencer marketing comes under promotion and must comply with the advertising laws and regulations that exist to protect the interests of consumers, brands and Influencers alike. That means full disclosure.

Influencers must brandish the "sponsored post" or any such tag to signal the nature of the promoted content. Influencers must also disclose monetary and non-monetary compensation received for endorsing a brand.

Legal consequences await those who fail to comply with influencer marketing advertising guidelines.

You may be imposed with legal actions, fines, and penalties from concerned regulatory bodies depending on the jurisdiction and the law violated. You may also face irreparable damages to your Brand's reputation and lose future growth opportunities. Hence, to ensure your campaigns are always in compliance with the updated advertising laws and regulations, you need to work with an influencer marketing agency like Grynow.