Best Influencer Marketing Agency in India: Why Should You Hire One?

Best Influencer Marketing Agency in India: Why Should You Hire One?

When the internet became easily available to a major portion of the population globally, the digital space became a foremost mode of communication amongst users. Social media platforms like Instagram, Facebook, and Snapchat and video-sharing sites like YouTube are not only popular but massively advantageous when used for the purpose of marketing.

As the popularity of social media rose and the number of users increased, this digital age became one of the leading marketing spaces. Influenced marketing is one such marketing strategy that utilizes the relationship between the influencer and their followers to establish brand credibility and increase the conversion rate, ultimately boosting sales and increasing profits.

Influences are social media personalities who have been creating original content in their own genres, and through engaging interactive content, established their own follower base. With influencer marketing strategies, there are several different advantages that your company could benefit from by hiring Grynow, the best influencer marketing agency in India.

Why Should You Hire An Influencer Marketing Company?

The massive surge in the popularity of influencer marketing strategies is due to the outstanding results that this marketing approach has been producing. Not only can your company measure the performance of the influencer marketing campaign, but it can also make accurate changes to yield better results.

There are several advantages of hiring an influencer marketing company in India, including the following.

Establishing A Strong Brand Presence:

When you launch a new product or start a company, the first and foremost step apart from building the team is establishing a strong brand presence. The top influencer marketing platforms helps their client to select the right influencer with the right image and a strong follower base for their client brand. If you want to create a brand presence that is synonymous with authentic products and services and a reliable name, the success of your commercial venture gets a boost.

An Extensive Influencer Base For All Types Of Business:

Just like businesses vary in size and scale, ranging from micro and medium-scale businesses to large-scale commercial enterprises, social media influencers are also divided into certain categories depending on their follower count and the genre they cater to. This provides flexibility to the influencer selection process. Every business will have the scope to tie up with an influencer most suited for the company’s business objectives and influencer marketing campaign. For instance, a small-scale business venture that usually caters to a local crowd is going to benefit a lot more from the regional influencers, whereas an international brand is most likely to opt for an influencer with a global audience reach.

Support And Assistance From The Right People:

The top influencer marketing agencies in India have a great team of employees who are their biggest assets. They hire only the most capable individuals from the most eminent institutions like IITs, IIMS, NITs, and other leading government and private colleges and universities. They take special care to build a team who excels at their work. The professionals working at the biggest establishments in the influencer marketing domain are highly trained in their field, have profound knowledge and extensive experience, and can provide their clients, as well as the influencers, every support and assistance they need to plan and execute a successful influencer marketing campaign.

A Cost-Effective Marketing Strategy:

One of the biggest advantages of hiring an influencer marketing company is its financial benefits. The other advertising alternatives, like billboards and vehicle signages, come at a hefty price which is why most commercial ventures have to keep a separate portion of their budget dedicated to the purpose. Influencer marketing strategies, on the other hand, are highly cost-effective. It is obvious that the influencers will have to be paid, but that amount is not hefty as hiring a film actor or shooting a TV commercial. Moreover, if you change a specific aspect of the campaign or incorporate something new, you can do so easily without any difficulty and within a short period.

Performance Metrics And KPIs For Influencer Marketing Campaign:

A chief benefit of hiring the best influencer marketing platforms in India is that you get to actually measure the performance of a certain influencer marketing campaign and implement changes based on the conversion rates to increase your company’s profits. With the help of Key Performance Indicators, you can measure the level of the performance of the campaign while with conversion rate, you know exactly how many people are actually looking at the advertisement. Since figures are equally expressive words, you can now design and execute an influencer marketing campaign that not only engages the audiences but also attract new audiences and slowly help in expanding the market.

Which Factors Should You Consider While Selecting An Influencer Marketing Agency For Your Company?

As the number of social media users rose, and more and more influencers came to the forefront, the influencer marketing industry reached new heights. Today there are many influencer marketing platforms in the market which makes selecting the right agency a tough job. Here are the top five factors that distinguish the top influencer marketing platforms in India from the rest.

• Access To A Large Number Of Influencers: If you are looking for an influencer marketing company it goes without saying that their primary job is to connect their client brands with the right influencers. And to complete this task successfully, they must have access to a large number of influencers to pride the client with the services they require. The leading names in the influencer marketing domains boast over 2 lakh influencers in their database and good relations with all the influencers coming from different genres, and stature. Be it TikTokers, YouTubers, Instagrammers, or Facebook Influencers, here you can have access to them all.
  

• A Vast Variety Of Services: While the fundamental services offered by influencer marketing companies remain more or less the same, what gives the best names in the industry an edge over the others is their nature and variety of services. The clients should have the provision of hiring nano influencers, micro-influencers, regional influencers, and even celebrity influencers depending on their needs, requirement, and available resources. In fact, the best influencer marketing companies in India even include additional facilities like audience and market research to facilitate the influencer marketing campaign.
  

• Campaign Design And Execution: No matter which influencer you partner up with or what their follower count is if the campaign design and execution are not on point, the entire marketing plan can fall apart. It is true that there is a prediction of how a campaign will perform before o is actually executed but this is where the best influencer marketing platforms stay one step ahead of the others. Through detailed market and audience research and analysis and inckyidng content that is equally engaging, informative, and attractive, the organizations create marketing strategies that are going to provide outstanding results. The original and authentic content that the influencer creates by incorporating giveaways, Q and As, and interactive live sessions into their promotional videos can be very beneficial for the brands.

• The Price And The Rates: Influencer marketing is one of the most cost-effective marketing strategies. When it comes to selecting the right influencer marketing platform for your brand, it is crucial that you check out the price rates. A common trick here is to first study and check out the available services and the influencer base, More the number of influencers the greater the flexibility in the selection process as well as the price rates. The best influencer marketing agencies in India provide sufficient help to figure out these aspects of influencer marketing techniques as well as ensures that their clients are perfectly happy and content.

What Are The Different Services That You Can Avail Of At The Top Influencer Marketing Platforms In India?

The best influencer marketing platforms offer a wide range of services that range from Instagrammers and YouTubers to hiring meme marketers and even celebrity influencers to make sure their clients get exactly what they desire.

• Hiring Instagrammers: Instagram is arguably one of the biggest social media platforms at present. The influencers and Instagrammers who have carved out their niche and established their identity by creating their brand of content have immense influence and power over their followers. Starting from their favorite beauty hacks to the travel destination that they visit, the followers show a genuine interest in every aspect of their lives. Hiring Instagrammers through the best influencer marketing agencies in India can give you access to personalities like Komal Pandey, Kusha Kapila, Dolly Singh, and Snob Shop owner Aashna Shroff.
  

• Hiring YouTubers: The advantages of hiring a YouTuber for your brand’s influencer marketing campaign have a number of pros that could give your company an edge over the competition in the industry. When a brand gets promoted and marketed by names like Carryminati, Bhuvan Bam ( BiBi Ki Vines), Vidya Vox, And Ashish Chanchalani, the viewers will have a strong inclination to check out the products and the services themselves, thereby increasing the conversion rates.
  

• Hiring TikTokers: Ever since the introduction of the short video-sharing platform, TikTok, there has been a rapid rise in the number of users on a global scale. TikTokers like Riyaz Ali, Faisu, Avneet Kaur, Siddhart Nigam, and Jannat Zubair leave a lasting impact on their clients which means that their words hold weight. By hiring the right TikToker, you could not only expand the reach of your brand but also get access to newer sets of audiences and boost your sales considerably. This is one of the many facilities offered by the most eminent influencer marketing platforms.
  

• Hiring Nano And Micro-Influencers: Nano and micro-influencers usually have a small yet well-knit follower base who take an actual interest in the influencer’s niche and content. While they might not be as popular as the global and national internet personalities, the main reason behind the popularity of such influencers is due to the strength of the bond between them and their audience. The nano and micro-influencer can be particularly helpful for small and medium-scale organizations that have a limited target audience but want to create a distinct impression on their target demographic.

Apart from the above-mentioned categories, the best influencer marketing agencies also have other facilities for their clients. For instance, Twitch influencers are perfect for a company that focuses on technology like gaming laptops or building new video games whereas a regional influencer might be a better fit for an eatery that specializes in a specific regional cuisine. You can avail yourself of all the benefits and perks and make the most of the available resources to build and establish your brand with the help of the best influencer marketing companies in India.

FAQs:

1. What Do You Mean By Influencer Marketing And How Is It Executed?

Influencer marketing is one of the latest marketing strategies that is essentially designed for the digital space. Social media influencers already have a strong bond with their followers and influencer marketing strategies utilize this relationship to promote a brand and in case brand visibility through strategic product placements and engaging original content. Rather than just saying how a brand can be beneficial for the viewers, the influencers create interactive content that includes the audience and generates a natural curiosity about the brand being promoted.

The main platform where the influencer marketing campaigns are executed includes the top social media platforms like Instagram, Facebook, Snapchat, etc, and other video-sharing sites like YouTube, and TikTok.

2. How Effective Is Influencer Marketing?

Influencer marketing strategies have proven to be highly effective particularly when it comes to creating a brand presence. The relationship between the influencers and their followers gives the former a chance to positively impact the purchase decisions of the prospective consumers and increase conversion rates ultimately paving the path for the brand’s successful commercial venture.

3. How Is Influencer Marketing Different From Digital Marketing?

Digital marketing techniques and influencer marketing essentially utilize the internet or the digital space for campaign execution. The difference lies in the approach. While digital marketing implements tools like SEO, SEM, PPC, etc, influencer marketing platforms utilize the influencers' stronghold on their viewers to expand a brand's reach.