8 Best Influencer Marketing Agencies in India

Influencers are a vital component of the audience’s social media experience. You can scroll through Instagram now, and within minutes, you will find a known face wearing a designer outfit or a smartwatch and narrating their experience to their followers. Influencer opinions are curiosity triggers that compel people to think differently. Brands who understand this have made influencer marketing a powerful tool to raise awareness and sales.

India's large and diverse population offers a significant opportunity for brands to reach out to specific target audiences, which is one of the factors contributing to the popularity of influencer marketing. For instance, the cosmetics company Nykaa has used the popularity of social media beauty influencers to market its products to millions of Indian women. Nykaa has generated buzz about its products and developed a devoted customer base by teaming up with influencers with a sizable and active following.

Similarly, the fashion label Myntra has boosted sales and raised brand recognition through influencer marketing. By teaming up with well-known fashion bloggers and influencers, Myntra has connected with a younger, tech-savvy audience and marketed its products in a way that resonates with them.

If you want to leverage this method and extract maximum profits, you need the best influencer marketing agencies, like these companies. We have done that work for you and have listed the eight best influencer marketing agencies in India that you should get in touch with immediately:

8 Of The Top Influencer Marketing Agencies In India To Boost Your Business

1) Grynow

Grynow Media Pvt. Ltd. stands at the pinnacle of influencer marketing agencies, with a workforce comprising every influencer marketing professional. The content strategies developed expose your brands to niche consumers and convert them through powerful word-of-mouth marketing.

Grynow uses precise techniques to select influencers with the potential to grow your brand. From content creation to performance optimization, every step the agency takes ensures high-quality leads and sales for your organization. However, the agency's flexibility to respond to changes is genuinely remarkable.  Learning and implementing new tactics is the organization's core ethics, which has empowered Grynow employees to deliver more in the face of growing competition, the latest trends, and shifting consumer behavior.

USP: 

• Staff comprising of alums from IIT IIM IBM and other reputable institutions

• 35,000+ personalized campaigns executed 

• 300+ Million content creators onboard

• Multi-award winning agency 

• Al Dashboard 

• Global expansion 

Services: 

• User-generated videos 

• Meme marketing

• LinkedIn influencer marketing 

• YouTube influencer marketing 

• Tiktok influencer marketing

• Instagram influencer marketing

• Video production

2. Vidzy

Vidzy is one of the best influencer marketing agencies in India, offering impeccable video services for all your needs. The company has trained professionals who understand your brand's needs. Some satisfied clients also refer to the agency staff as creative storytellers who build your brand through the power of influencer-based narratives. 

The company thinks outside the box and has an adaptive mindset to move with market forces. This has allowed one of India’s leading influencer marketing agencies to innovate and set new industry benchmarks. The company streamlines the entire campaign process and has left its clients impressed with its professionalism and work ethic.

USP:

• Campaign tracking and optimization 

• Timely reporting 

• Audience-centric content strategies 

• 300+ million influencer database 

Services:

• Influencer marketing

• Video production 

• User-generated content 

• Video ads

• Organic social media videos 

• 2D/3D animation

3. UGC agency

UGC agency prides itself on its quick service turnaround time. It possesses a vast network of macro, micro, mid-tier, and Nano influencers who are ready for collaboration at a moment's notice. 

The Company encourages a professional environment where new ideas can grow, and every campaign presents new strategies that set you apart in the industry. The highly ethical agency staff prioritizes transparent communication. This is important primarily because the UGC agency specializes in user-generated content that thrives on authentic testimonials from subject matter experts.

After achieving multiple awards for its illustrious service record, UGC Agency is now leveling up with new technologies, strategies, and influencers to become one of India's full-service influencer marketing agencies.

USP:

• Diverse influencer network 

• Impressive campaign track record 

• Research best strategies 

• Storytelling experts

• Niche marketing 

Services:

• Influencer marketing

• Video solutions 

• User-generated ads

4) Igygrow

IGYgrow has distinguished itself with exceptional influencer marketing services that aid brands in achieving their objectives faster.

As one of India's best influencer marketing agencies, IGYGROW adopts a data-first approach to creating influencer strategies. The growth experts collaborate closely with clients to understand their needs before creating tailored influencer marketing strategies supported by insights and analytics. They conduct in-depth consumer behavior research to create marketing narratives that reach niche consumers through the right creators.

At its core, the company prioritizes building profitable relationships between brands and influencers that will continue to deliver benefits for a long time.

USPs:

• In-depth understanding of the global influencer landscape 

• Audience profiling 

• Faster data collection and analysis 

• Competitive Pricing 

• Complete services provider 

Services:

• Influencer marketing 

• Video production 

5) IM Photo Editor

IMPhoto Editor has set itself apart in the industry with its unique range of highly rated services designed to support brands in audience interaction and conversion.

The agency’s specialists carefully hand-select influencers for their bespoke approach to influencer marketing - This ensures that every influencer partnership is strategic and targeted, resulting in maximum client impact and ROI.

IM photo editors brainstorm original concepts that resonate with clients' target audiences. The agency establishes trust between influencers and brands by leveraging storytelling to address customer problem solutions.

The agency also provides comprehensive tracking and analysis of campaign performance, allowing its clients to make data-driven decisions and continuously improve the effectiveness of their influencer marketing efforts.

USP:

• Reach amplification 

• Creating relatable audience experiences

• Brand Advocacy 

• Strategically aligned messages

Services :

• Influencer marketing 

• Short video production 

6) Grynsta

Grynsta is one of the top influencer marketing agencies in India. Hundreds of thousands of brands report sizable brand visibility and ROI improvements due to the agency's data-driven decisions.

The renowned influencer marketing oversees the complete campaign process. The company's growth experts combine new-age technology and real-time industry practices to generate faster returns. You will be able to save time and money through effective utilization of brand resources. The agency also has 24/7 customer service, where you can get your queries resolved immediately.

USP:

• Cross-channel marketing capabilities 

• 360° all format content production

• Exclusive content strategies 

• Streamlined campaigns 

Services:

• Facebook influencer marketing 

• Instagram influencer marketing 

• YouTube influencer marketing 

• Short video production 

7) Videaze

This company’s commitment to providing preeminent content strategies, the best marketing team, and the best influencers makes it the ideal agency partner for businesses.

The agency’s deep understanding of social media algorithms, features, and trends allows them to stay ahead of the curve with strategies tailored to each client's primary requirements, this quadrupling campaign returns.

Videaze connects you to profitable subject matter experts. The agency's access to the AI dashboard allows it to manage productive influencer relationships, track performance, and make data-driven decisions.

The company’s commitment to top-quality services and innovative approach makes it a valuable partner on your influencer marketing journey.

USP:

• Affordable service

• Video experts 

• Data-driven decision making 

Services:

• Video production 

• Influencer marketing 

• Video Ads 

• Organic videos 

8. Video Commerce

Video commerce is becoming one of India's most reliable influencer marketing agencies because of its intelligent strategies, ability to understand client needs and trends, coordinated work ecosystem, and timely service delivery. The company produces high-quality videos to generate your business's awareness, reach, and sales. 

The growth professionals have a keen eye for hard-earned data and a side serving of creativity. Over the years, Video commerce has perfected its art, and now it is ready to combine the best influencers, content, and vast knowledge to build audience connections that generate powerful results. 

USP:

• Emphasis on innovation and originality 

• Global presence

• Expert consultancy 

• Networking professionals

Services:

• Influencer marketing 

• Short Video Production 

• User-generated content 

Conclusion

Influencer marketing breezes past the shadow of forced narratives to present authentic testimonials through influencers. With its growing demand, having the right influencer marketing agency Partner by your side is more critical now than ever. 

The articles' top influencer marketing agencies tested have extensive influencer networks and content production capabilities. The specialists can connect you with the right subject matter experts and help you win your audience with personalized Influencer marketing strategies.